Campaign

Everlast Greatness is Within

  • Project
    Everlast Greatness is Within
  • Client
  • Creative Production
  • Project Type
    Campaign
  • Role
    Design
    Creative Direction
    Motion Graphics
  • Year
Overview

At 6’7” and 215 pounds, Deontay Wilder always imagined he’d be making a name for himself on the football field or the basketball court. After the birth of his daughter Naeiya, his dreams took an unpredictable turn. She was born with severe spina bifida and doctors told Deontay that she would most likely never walk. Torn by the news, Deontay immediately abandoned his dreams of being a professional athlete and began to work multiple jobs to pay for the surgeries and medical care Naeiya required. After a year of tirelessly working to support his daughter, a miracle occurred. Through a friend, Deontay discovered a hidden gift that would change his and Naeiya's lives forever; boxing. With Naeiya as his inspiration, Deontay has rapidly risen through the ranks in the boxing world where he is widely considered the next great heavyweight contender. Fueled by love and compassion, Deontay's boxing has afforded him the opportunity to provide his daughter with the best medical care possible. Naeiya is now able to walk on her own. One step at a time, Deontay and Naeiya continue their fight and journey toward greatness together.

Credits
No items found.
No items found.

Everlast Greatness is Within

Full Credits