Campaign

60th Grammy Award Campaign

  • Project
    60th Grammy Award Campaign
  • Client
    Universal Music Group
  • Creative Production
  • Project Type
    Campaign
    Social Media
  • Role
    Creative Direction
    Design
    Motion Graphics
  • Year
    2018
Overview

The project involved designing + animating a graphics package of seamlessly looping digital content, which Universal Music streamed live across their social media channels throughout the 60th Grammy weekend. It aimed to highlight 10 of UMG's nominated artists including Jay-Z, Ledisi, Lorde, Kendrick Lamar, Lana Del-Rey, Lady Gaga, The Weekend, Sam Hunt, Justin Bieber, and Imagine Dragons. Following the Grammy weekend, the content reached 1 million views across Universal Music's social media channels.

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60th Grammy Award Campaign

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