Client: Universal Music Group
Project: Universal Music Group - 60th Grammy Awards social media campaign
Lead Creative + animator: Maha Mohtaseb

The project involved designing + animating a graphics package of seamlessly looping digital content, which Universal Music streamed live across their social media channels throughout the 60th Grammy weekend. It aimed to highlight 10 of UMG's nominated artists including Jay-Z, Ledisi, Lorde, Kendrick Lamar, Lana Del-Rey, Lady Gaga, The Weekend, Sam Hunt, Justin Bieber, and Imagine Dragons. Following the Grammy weekend, the content reached 1 million views across Universal Music's social media channels.